Sarasota Business Network

If you own a restaurant and you want to have a successful website there are some “musts” SEO Aware of Sarasota recommends

• You need your dinner and lunch menus on your site. If they mimic your current menus people can easily find the dishes they love.
• A printable take-out menu - By offering a printable take-out menu you not only allow people to easily order your food, you also save money on printing and save time on phone calls. PDFs are always nice.
• A simple and and easy to use site. People will not work harder than they have to.
• Directions, a map and a picture of your restaurant - You cannot assume everyone that hits your site is going to know where you are located or what your restaurant looks like. You need to have a map, directions/link to directions and a picture so people will recognize your restaurant as they drive by.
• A blog- If you have a blog you have a great opportunity to announce news, dinner specials, special theme nights, discounts, have pictures and videos and promote your restaurant in anyway you want. Social media and blogs can compliment each other.
• A website with a content management system or a site you have access to edit – If a change needs to be made wouldn’t it be nice if you could just login and quickly make a change? Sometimes changes need to be made immediately. You should have that ability.
• A Facebook fan widget - We all know that Facebook can send businesses new clientele. A Facebook widget allows people to see friends that are a fan of your restaurant. This can create trust and send more customers your way. It is also an easy way to promote your restaurant! However, please make sure the widget is visible on your website; don’t put it where no one will see it!
• An optimized website – Your site should be optimized for the types of food your offer, special dishes, where you are located (in detail), your phone number and of course your business name.
• A very visible phone number on every page that people can see via mobile and iPad– If you want people to call you for reservations and questions it should be easy to find your phone number. It should also be simple to find and click via mobile.
• Very visible hours of operation - this seems like a no-brainer, but trust me that many do not put this info in easy to find places. It should be visible everywhere with a phone number.

SEO Aware helps restaurants obtain affordable and easy to maintain websites with all the options they need. For more information contact SEO Aware:

• SEOAware.com
• 941-363-1SEO (941363-1736)