Sarasota Business Network

SEO Aware is offering an Email Marketing class and a Local Search class on October 8, 09 at Keiser University Auditorium in Sarasota. If you can sign up three paying people you get in free.

• The Local Search Class is $100 - sign up 3 you get in free
• The Email Marketing Class is $200 - sign up 3 you get in free
• If you attend both classes the price is $250 - sign up 3 to both and you get both in free!

More information at  http://seoaware.com/2009/09/08/seo-awares-class-october-8-09-local-search-email-marketing/

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The owners of SEO Aware, FloridaSEOTraining.com and SarasotaWordpress.com are offering a basic blog set with all the SEO plugins set up and configured plus 2 hours of design customization for $1,000! For more information please email Info @ SEOAware.com or call 941–363-1736.

Other Blogging Services Include:

• Blog Set-up
• Blog Customization
• Blog Optimization
  
• Blog Writing
• Blog Training
• Wordpress Training

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We have been asked why we keep telling Sarasota businesses how to do things on their own when we could make a lot more money charging people for the service. Technically that is true, but in reality it is not. The Sarasota economy is a nightmare and businesses are cutting back on marketing and printing to try and stay afloat. They let employees go and they hope they can make it three more months. If we don’t help local businesses stay alive other businesses will suffer and as a result we will as well. So, you can see why it is more beneficial to educate.

Our Idea - Educate Sarasota Businesses and We Can Help Stabilize the Local Economy

If we help businesses learn how to handle certain marketing campaigns themselves we save them money. We can also help them bring in more work which could help them stay afloat or keep an employee. Every single person that loses their job in Sarasota hurts our entire county. It is like a ripple effect…it is far reaching for each person that loses a job.

We feel our classes can help the small businesses the most and whether you think they are important or not, we need them. Individually-owned lawn, pool, cleaning and home repair businesses should be thinking about how some affordable, but effective Internet marketing could help them. Medium to large business can also benefit, but often they are already doing their own email marketing, blogging and local search implementation.

EXAMPLE - I always get these business cards on my door for pressure cleaning. I keep them, but I always lose them. Sadly, I can’t google them and find them. They don’t have a site that I can find, because I would recognize the logo if they did. If they can’t afford a site they could use other free Local Search options. Being visible and accessible on the Web is really important (and can be easy). If these businesses were educated and marketed online I would be able to find them and then they would have another client.

What Should Your Business Think About?

Are you marketing at all? If you cannot afford traditional ways than you can afford online marketing because much of it is FREE, you just need to take them time to discover your options! Blogging, Email Marketing and Social Media are all options and you could get many benefits from spending $20 a month on these options. Just skip a couple of fast food restaurant visits and you have it paid for.

SEO Aware educates because we want people and businesses to do well. We are NOT doing it just for money. If that were the case we would charge the $1,000 we usually do for clients instead of the $100 we are for the class.

Melissa Fach - See upcoming classes

Below we have some links to articles we think can help you assess which marketing options you should pursue.

How to Cross-Market Your Blog and Your Business, Promoting Each to Each Other’s Audience

Business Blogging – “What Should We Write About?”

Some Things To Consider When Establishing a Budget For A Web Site

Two Online Tools to Find out Who Is Talking About You On The Web

The 3 Trust Factors of Web Sites and Their Design

Findability vs. Trustability

The Businesses That Are Left…

Let’s Talk About the Many Jobs of Your Web Content

Why Businesses Should Include Their Phone Number(s) in Their Optimization

You Now HAVE to Sell Through a Computer Screen to Be Successful

SEO…What Is It? Why Do You Need It? Part 1- Local Search

Easy Way to Add Business Videos to You Tube and Your Web Site

So, What Really Is Important to a Business? SEO? SMO? SEM? Clients? An Effective Web Site?

SEO…What Is It? Why Do You Need It? Part 3, SMO- Social Media Optimization

Some Basic Web Site Psychology to Consider When Designing a Web Site

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I am the owner of SEO Aware. Obviously as an SEO company we observe a lot in our local market. We also keep an eye on the competition. Our company has been discussing the benefits of  Wordpress for a long time (see this article from 2007).

I want to tell local businesses to be careful before hiring a company to develop a Wordpress site, because there are MANY, MANY aspects to creating an effective Wordpress site and/or blog. The SEO benefits don’t just happen even if you add a plugin or two. Make sure your Wordpress person knows what needs to be done or consults with an SEO company to ensure everything that should be done is being done. Suplee Design is a good example, they contact us for every client to ensure that the site is done right and they haven’t missed anything. That is what you want, a company that cares.

One other thing, I have seen about 10 local sites this week all built off of the same template. The only thing that changes is a header and some colors. Make sure, if you are going to spend the money, that you get a look that is unique and that your template is not easily recognized. Be careful, research and make sure your spend your hard-earned dollars with the right company.

Melissa Fach - SEO Aware - FloridaSEOTraining.com - MedicalSEOTraining.com

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2nd Class 10:30am-12:30am – “Email Marketing” October 8, 09

What you need to know, what you should avoid and what you need to do to have a successful email marketing campaign.

Some of the class outline includes:

1. Why Email Marketing?
2. Content – What do I email about? Sales, Promotions, Nurture Marketing
3. CAN-SPAM Act – What the Law Says Not to Do!
4. Get Your Email Opened & Read!
5. Email Look & Style
6. Email Programs
7. Email Marketing Tips
8. Adapt Successful Emails to other Marketing Venues
9. Educate Your Staff

In addition to the above we will be showing you how to set it up an email campaign in Constant Contact, design options, how to integrate your site and blog into the email and how to look at and use the stats. We will also discuss nurture marketing and offer ideas on how you can make it work for your industry! ALL of this information will be in a book for you to take home. You can take notes in it and always have the information we gave you in class for reference. We will limit this class to 35 to ensure that we can answer all questions and help you know how to walk out, go back to your office and get started.

This day will include refreshments! You can choose either class or both classes. Class 1 – Local Search – is $100 per person and has a limit of 50. Class 2 – Email Marketing – is $200 per person and has a limit of 35 (we also have a “Bring a Friend” discount for class 2 – Sign someone else up and you both get in for $150). If you attend both classes you can get both tickets for $250. Previous attendees, your discount code can apply to one class or both.

Sign up thee paying people get in free!

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Questions?

Class will be in the Sarasota Keiser University auditorium on October 8, 09. If you would like to register please send your contact information (name, email, name of company and phone number) to Info@SEOAware.com. We will let you know if spots are available. If they are we will send you a link to make a payment. More info at http://seoaware.com/2009/09/08/seo-awares-class-october-8-09-local-search-email-marketing/

***Web design companies, SEO and Internet Marketing companies and advertising/marketing agencies are not eligible to attend these classes. These classes are for local businesses that need to find an affordable way to market their businesses. We don’t want to give a spot to someone that already knows how to do these things.***

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We will be having two Classes in one day- you can pay for either or get a discount on both. We charge A LOT of money to set these things up for clients. You will find out how to do it yourself for about a tenth of the cost.

1st Class 9am-10am – “Local Search” October 8 2009

We will show EXACTLY where you should add your business profile (and link) and we will show HOW to add to it. You will be given step-by-step directions on how to do this the right way. This is more of a class and will have less discussion than our previous class, but we will answer questions. The goal is for you to show up on the Web effectively and convert! You will learn how to make Google, Yahoo and Bing maps work for you! Other sites can also be very beneficial – one is so effective that we create a listing for every client and 99% of the time this listing is on the first page of Google within a week.

If your site can’t reach the first page of the SERPs due to competition we can show you how to get there other ways. We will also give you some tips on how to integrate locations into your website, blog and Internet marketing.

We will take a 25-30 minute break for snacks, networking and questions then start the 2nd class. Admission to class 1 does not allow you entry into class 2. Class will be in the Sarasota Keiser University auditorium. Class price is $100. Our second class will be at 10:30 and will teach you how to do your own email marketing campaign. That class is $2oo and you can attend both classes for $250.

Sign up thee paying people get in free!

More information at the following link:

http://seoaware.com/2009/09/08/seo-awares-class-october-8-09-local-search-email-marketing/

***Web design companies, SEO and Internet Marketing companies and advertising/marketing agencies are not eligible to attend these classes. These classes are for local businesses that need to find an affordable way to market their businesses. We don’t want to give a spot to someone that already knows how to do these things.***

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